Targeted Marketing

ThoughtMaQers Targeted marketing is about attracting customers who will buy what you’re selling. Of course, there’s more to it than that. After all, you’re not a magnet and this isn’t The Secret—in order to target market effectively, you’ll need to know exactly who purchases your products and exactly how to reach them. And acquiring that kind of knowledge requires some research and planning on your end.

We focus and deploy targeted marketing to consumers based on research into their interests, hobbies, and needs, and it didn’t spring from nothing. Before we got here, advertisers and marketers were using cohort marketing (Based on credit cards and store loyalty program past purchases and buying patters), and before that they were using generational marketing (instead of defining everybody by gender and stage of life, they began to consider things like demographics and socio-economic factors when targeting customers). And as it turns out, this is a highly effective method of grouping consumers for targeted advertising.

Hopefully you’re here because you’re serious about building and growing your business—this is a good place to start putting your plan for world domination into action. We focus on your target market and that can be broken down into four

The “who”: Demographics

The “where”: Geographics

The “why”: Psychographics

The “how”: Behaviors

targeted campaign

Razor sharp targeted marketing elements and driving the relevant campaign or program defines the success path to reach the right audience or customers. Identifying and focusing on targeted markets that their competitors aren’t addressing is what makes each of these businesses successful.

Today, things are changing faster than ever before, and we have access to more data on our consumers than ever before. It’s a pretty incredible time to be in marketing. Target marketing is essentially a refinement of these ideas.

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